A consumer may not be aware of all the sales tactics and marketing strategies. Thus, it is acceptable for a normal unsuspecting consumer to buy a bad product or service having been convinced by the advertisements or promotions and branding exercises. What is not acceptable is a business hiring a web hosting company that doesn’t offer impeccable service.
As a business owner or a manager, one is expected to be aware of sales tactics and marketing strategies. One needs to see through those attempts and actually find out what is in the offing. A business cannot be an unsuspecting consumer.
A quick online search will tell you that there is no dearth of web hosting companies. There are dozens of plans, companies based in your city, state, country and all around the world. Web hosting is not confined to any geographic area and that delimits the potential choices you have. You will certainly make note of the plans that web hosting companies offer, compare the plans of various companies, read about them on forums and access experts’ opinions on review sites to make an informed decision. These are all conventional approaches to understand if you are hiring the right company or choosing the best plan. All such conventional approaches should be adhered to but you need to harp on something else as well.
You need to judge a web hosting company by its approach. You wouldn’t know what kind of service they would offer you before you sign up for the service. Unless you are a technical professional yourself, you would understand very little of web hosting and thus can be easily taken on a ride by a webhost harboring not the right intentions. Before you shell out the first month fee or club together an annual fee and sign up, notice the approach the company has.
Is the web hosting company patient with your questions? Do they make an effort to explain how they go about offering you the service? Does the webhost explain shared hosting, dedicated hosting, proxy servers, security features and add-on services apart from what is expected? Are you being explained how they approach troubleshooting, what their turnaround time would be during problems, their methods of addressing grievances and emergencies among others?
These are just some of the many checkpoints you should have to analyze the approach of a web hosting company. A webhost that is forthcoming, unaggressive and helpful from the very first moment till the very last, would be a good choice.